Dossier is an amalgamation of the fine detail and quality of luxury clothing, the utilitarian functionality of technical apparel, and the thought-provoking nature of unconventional design. We exist as a seamless blend of past and present: adhering to a foundation of timeless principles, yet notably influenced by a modern and progressive direction.
Brand Development
Co-founder of luxury menswear brand Dossier alongside my two partners, Ryan Davis and Noel Goertz. My responsibilities and achievements included:
Design & creative direction
Market research
Trend analysis
Sourcing of materials
Logistics coordination
Overseeing production
Marketing & communications
Inventory & sales
Relationship management with clients & retailers
Style Guide
To develop a strong brand image we spent a few months putting together visual references and stories we wanted to tell with our collection.
In order to materialize the brand, we designed a 100 page style guide. This book contains every detail and guideline of the brand’s identity. It contains our mission statement, our values, our sources of inspiration, our marketing strategies, our base colour palette, logo, and our own custom font- all designed in-house.
Marketing Campaigns
Various campaign videos & animations
Social media & influencer marketing
Custom packaging & hangtags designed in-house
Pop-up shops & music events in Toronto and Vancouver
Partnerships with luxury retailers
Vancouver & Toronto
Pop-up Shops
Process Work
